At ADA we aim to bring useful information to the musicians who come into our orbit. As an underground studio, we know that this sometimes means helping with the basics. We’ll be sharing a series of posts from Joose Digital on the building blocks of professionalizing the work of a musician.
The EPK or electronic press kit, is useful for artists of all kinds because it helps curate the information ‘out there’ about you. Plus it reduces the risks of losing gigs or press opportunities because people don’t know you or your music. Apart from being a great sales tool, it’s essential if you’re trying to get bookings outside of your local area and existing connections.
The EPK does the job of showing people who you are when you can’t be there to show them.
Many people still make EPK’s from a bundle of documents and links delivered in emails or PDF’s, but there are online options which make it simpler to deliver (as a single link) and have the added advantage of being searchable online, so that people outside your circle might ‘find’ you.
Some good online EPK options:
All of these have similar functionality.
Gathering the information and assets you need to make a good EPK, is probably more work than completing it online.
The quality of the information is super important – once done though, it only needs to be tweaked to update it – so it’s really worth putting in the effort to make a good one. With online EPK’s it’s much easier to keep them updated and fresh than with hard copies or PDF’s.
With an EPK the artist is selecting the images, words and music being shown and shared, leaving less to chance.
An EPK is most essential when it comes to getting festival bookings.
What can be in an EPK
1. Contacts – you/your management/booking Tel number & emails
2. High res images – quality images that tell the story of you/your music, including some that are good for use on posters and social media marketing. (4 minimum). If you are a DJ or band with a logo – also include the logo.
3. Bio – the compelling story about you and your music. (not which school you went to as a child). 250 words for a shortform bio, 500-750 words for a long form bio.
4. Music/Discography – a list of tracks/albums (inc credits & dates) with links to the tracks
5. Awards/Achievements (related to music)
6. Tech Rider (+ stage plot if appropriate)
7. Press cuttings/Reviews – these can be quotes or links
8. Live Video (if you are a performer) – links to uncut video of your stage performance/s. This can be as single tracks or a whole show.
9. Gig list (past and upcoming) highlights
10. Social and web links (only the ones you are maintaining regularly)
11. Any press releases (for track/album releases or major events)
If you have a website, most of this could be on there – but it may not be as easy to find everything, for those who are looking, as it is in a dedicated EPK. If you don’t have a website an EPK, will help fill that gap.